Visual Guidelines

Typography

Main Font

Our Main Font was selected for its simplicity and versatility, as a vehicle for communications without being distracting. Wherever possible, it should be used for all forms of content, ensuring a consistent look and feel across all touchpoints.

font-family: 'acumin-pro', sans-serif;
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
  • NameAcumin Pro
  • Weight300
  • Stylenormal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
  • NameAcumin Pro
  • Weight700
  • Stylenormal

Alternate Font

This is our second choice, to be used when the Main Font can’t be.

font-family: 'acumin-pro', sans-serif;
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
  • NameHelvetica
  • Weight400
  • Stylenormal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
  • NameHelvetica
  • Weightbold
  • Stylenormal