Introduction coming soon.
Motivated by video hues, our main colors include red, green, and blue. Purple is generally used for contrast. In most cases, green and blue are our key colors. Red is used to highlight or emphasize. An alternative to red is orange from our secondary palette.
HEX#ec2028RGB236, 32, 40CMYK1, 99, 94, 0HEX#8bc541RGB139, 197, 65CMYK51, 1, 98, 0HEX#28aae1RGB40, 170, 255CMYK70, 15, 0, 0HEX#201a56RGB32, 26, 86CMYK100, 100, 34, 30Our secondary color are used less and only meant to compliment or emphasize. Of the four colors, orange and magenta take priority.
HEX#00B2B2RGB0, 178, 178CMYK76, 4, 35, 0HEX#d813ffRGB216, 19, 255CMYK41, 81, 0, 0HEX#ff9113RGB255, 145, 19CMYK0, 52, 99, 0HEX#ffdd13RGB255, 221, 19CMYK2, 9, 98, 0Shades of black are necessary for various printable and electronic mediums. Black is not regularly used, but “Gray 100” instead.
HEX#0c0d0dRGB12, 13, 13CMYK74, 67, 66, 85HEX#1b1e1fRGB27, 30, 31CMYK75, 66, 64, 75HEX#33373aRGB51, 55, 58CMYK73, 63, 59, 53HEX#474c4eRGB71, 76, 78CMYK69, 58, 56, 37HEX#62686aRGB98, 104, 106CMYK62, 50, 49, 19HEX#898f91RGB137, 143, 145CMYK49, 37, 38, 3HEX#bbc0c3RGB187, 192, 195CMYK27, 19, 18, 0HEX#d7dcddRGB215, 220, 221CMYK14, 9, 10, 0HEX#eef1f2RGB238, 241, 242CMYK5, 2, 3, 0HEX#f8f9faRGB248, 249, 250CMYK2, 1, 1, 0HEX#ffffffRGB255, 255, 255CMYK0, 0, 0, 0All blacks are permitted for use in gradients. However, certain colors are permitted to match with others as seen below.
In our eCommerce market, we emphasize green with blue to support.
In our eCommerce market, we emphasize blue with purple to support.
At other times, use our general resources color palette including red and orange.
