Logos and Watermarks


DigitalChalk Logos

There are three versions of the logo: (1) standard logo, (2) standard logo with slogan, and (3) chalkdust. Each are depicted below with their appropriate download files in vector and pixel format. Additionally, each comes with a version in one color. It is not required that you use the color in file. Rather, use white, black, or one of the brand colors (below).

DigitalChalk logo full color
EPS | PNG

DigitalChalk logo one color
EPS | PNG

DigitalChalk logo with slogan full color
EPS | PNG

DigitalChalk logo with slogan one color
EPS | PNG

Chalkdust logo with slogan full color
EPS | PNG

Chalkdust with slogan one color
EPS | PNG


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DigitalChalk Colors


Logo Colors

Red
Pantone: 179
CMYK: 1, 99, 94, 0
Hex: #ec2028
RGB: 236, 32, 40

Green
Pantone: 368
CMYK: 51, 1, 98, 0
Hex: #8bc541
RGB: 139, 197, 65

Blue
Pantone: 2995
CMYK: 70, 15, 0, 0
Hex: #28aae1
RGB: 40, 170, 255

Purple
Pantone: 2755
CMYK: 100, 100, 34, 30
Hex: #201a56
RGB: 32, 26, 86

Complementary Colors

Auqua
Pantone: 7472
CMYK: 100, 0, 0, 30
Hex: #00B2B2
RGB: 0, 178, 178

Magento
Pantone: 2582
CMYK: 15, 93, 0, 0
Hex: #d813ff
RGB: 216, 19, 255

Orange
Pantone: 144
CMYK: 0, 43, 93, 0
Hex: #ff9113
RGB: 255, 145, 19

Yellow
Pantone: 107
CMYK: 0, 13, 93, 0
Hex: #ffdd13
RGB: 255, 221, 19

Grey Colors

Lighter
Pantone: 7541
CMYK: 2, 0, 0, 4
Hex: #f2f5f6
RGB: 242, 245, 246

Light
Pantone: 428
CMYK: 4, 1, 0, 11
Hex: #dae0e2
RGB: 218, 224, 226

Normal
Pantone: 429
CMYK: 8, 3, 0, 25
Hex: #aeb9be
RGB: 174, 185, 190

Dark
Pantone: 9
CMYK: 10, 3, 0, 51
Hex: #727a7e
RGB: 114, 122, 126

Darker
Pantone: 7540
CMYK: 10, 3, 0, 69
Hex: #464c4e
RGB: 70, 76, 78

Darkest
Pantone: 426
CMYK: 39, 43, 45
Hex: #272b2d
RGB: 13, 4, 0, 82


Download Color Swatches: CMYK PANTONE


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Brand Uses


Watermarks

Lower Right

Usual watermarks are positioned in the lower right-hand corner. The chalkdust is preferred, but standard logo allowed (not with slogan). Slight transparency is optional. When adding a web address, see Lower Right with URL.


Lower Right with URL

Rules from "Lower Right" apply here. The web address should appear to the left of the chalkdust or standard logo and vertically aligned. Do no use "www" and bold the URI (everything after ".com" including the slash "/").


Lower Center

In pieces that have content center aligned, the watermark should be positioned in the lower center of the work. The chalkdust is preferred, but standard logo allowed (not with slogan). When adding a web address, see Lower Center with URL.


Lower Center with URL

Rules from "Lower Center" apply. The web address should appear below the chalkdust or standard logo and vertically aligned. Do not use "www" and bold the URI (everything after the ".com" including the slash "/").


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Spacing

Standard Logo

To ensure the logo isn't cropped or cut off, you'll need to create a minimum amount of "space space." A proportaionl measuring system creates a consistent layout for use across all DigitalChalk pieces. The system is based on "X", as determined by the space between the top and bottom of the brand mark, tagline and the horizontal both above and below it. The minimum safe space should never be less than X.

Chalkdust

Same rules from "Standard Logo" apply. However, when chalkdust is alone, the "X" is calculated by half the size.


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Typography


Headlines

The preferred font family for all branded materials is Proxima Nova (when used in web) and Gotham (when used in print). Proxima is available on TypeKit by Adobe. Complimentary fonts include Museo Slab (typically used when quoting) and Lobster (for fanciful usage).

Center Headlines

The preferred heading use is all caps, strong, uppercase, and centered. Paragraph and sentences (that are not headings) should be normal case and light weight with a complimentary alignment to the heading.


Left Headlines

When centering the headline is not possible, left align is appropriate. Right align should be avoided. Same principles apply from "Centered Headlines."



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